By comprehending and catering to the requirements of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances of winning a sale. In today's fast-paced business world, B2B companies are under increasing pressure to reduce their sales cycles and increase their win percentages. B2B marketing has the disti

B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.One key aspect of the B2B buying

In this compelling episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Channel no more exists, and also other truths concerning modern-day B2B advertising. We talk about how the acquiring journey is now entirely fragmented as well as the way that area building can aid marketing experts retake control of the exploration and de

Mark Donnigan constructs disruptive innovative start-ups. Mark's superpower is architecting go-to-market strategies and marketing movements that drive real company outcomes for technical and product-centric creators. Mark's growth and market advancement experience covers 20 years as a transformative B2B marketing and magnate, driving demand, brand